Vendor Reveals How A Rs 2 Rakhi Is Sold For Rs 100: ‘Chilla Chillla Ke Sabko Scheme Bata De’

As Raksha Bandhan approaches, markets across India are lit up with colors, sparkles, and of course – Rakhis! But one video has now gone viral for all the right (and shocking) reasons — a Rakhi wholesaler candidly revealing the trade secrets behind turning a ₹2 Rakhi into a ₹100 sale!

Yes, you heard that right. A ₹2 Rakhi being sold for ₹100. How? With the power of street-smart marketing.

 The Viral Video: A Masterclass in Desi Salesmanship

In the now-trending clip, the vendor passionately breaks down the pricing model with a confidence that’s both admirable and eye-opening. He says:

 “Ye Rakhi sirf ₹2 ki padti hai. Bas chilla chilla ke sabko scheme bata de, ₹10 ka, ₹20 ka, ₹50 ka, ₹100 tak bikta hai!”

He doesn’t just sell a Rakhi — he sells the experience, the emotions, and a story. His charisma, energy, and unapologetic honesty have turned him into a social media sensation overnight.

The Psychology of Festival Sales

This video isn’t just entertaining — it’s a crash course in consumer psychology. Here’s what’s really happening:

Packaging Matters: Add glitter, beads, and some emotional marketing — and suddenly the same ₹2 Rakhi looks premium.

Storytelling Sells: The vendor weaves a tale around each Rakhi, appealing to sentiments and traditions.

Perceived Value > Real Cost: Consumers aren't just buying a thread; they’re buying the meaning behind it.

 Netizens React: From LOLs to Lessons

The video sparked a flurry of reactions online:

“This guy deserves to teach at IIM!”

 “Respect for his honesty and hustle!”

“Now I know why my ₹100 note disappears so fast during Raksha Bandhan!”

Some viewers praised his entrepreneurship, while others were left surprised at the stark markup in festive products.

 What We Can Learn

Whether you're a budding entrepreneur or a curious consumer, the viral vendor teaches us:

Presentation is everything

Profit lies in perception

Hustle + Heart = Viral Stardom

In a world of big brands and digital ads, this humble vendor’s voice has cut through the noise — with nothing but raw energy, clever pricing, and the unbeatable Indian knack for jugaad. As you shop for Rakhis this year, remember: behind every colorful thread is a business strategy you might just learn from.

So next time someone asks, “Bhaiya, ye kitne ka?” — just smile, and remember the ₹2 Rakhi that went viral.